Speed Up a Home Sale with Professional Staging

by The Bitt And Beliveau Team 03/22/2020


Image by Mark McCammon from Pexels

Staging is a marketing tool, not an exercise in decorating for living comfort. Professional real estate stagers should be a member of your team when you want to sell your home quickly and for top dollar.

Even if you have a go-getter real estate agent and your home is in a great neighborhood, consider staging as a way to enhance value and prompt an acceptable offer in the least amount of time. Your stager will target the "right" buyer, based on price, features and demographics, to achieve results.

Planting a "Buy Idea"

Contrary to the popular notion of staging, it does not involve an effort to "sell," but rather encourages the  buyer to envision living in a particular home. Savvy buyers will already have determined that a specific property is within their budget, that it has the right number of bedrooms and bathrooms, and that the location is a desirable option. Staging will reinforce the notion that the "good life" can become reality in that house.

Focusing on "Best" Features

A professional stager will not attempt to highlight every feature of the home. The purpose is to provide a prospective buyer with a memorable impression that distinguishes a particular property from all others. Your stager will discuss with you the best ways to create a lasting impression, but be prepared to remove overly personal accessories for the duration of the home's time on the market.

Minimizing Awkwardness

No home is perfect. Whether it's a matter of perception or personal preference, most houses have at least one space that can seem difficult. A professional stager might disguise a perceived fault, or may suggest a remedy. Common requests include repainting a room, clearing kitchen and bath clutter, or pulling weeds and placing pots full of colorful flowers near the front door to boost curb appeal.

Maximizing Existing Space

Your stager might want to remove or rearrange furniture, or ask you to pack up and store out-of-season clothing, books, sports equipment and toys. Understand that once the home sells, you will have to begin packing anyway, and spacious interiors are a selling tool. Let prospective buyers get a sense of possibilities as they walk through your home!

Magnifying Value

Assuming that your home is clean, well-maintained and reasonably priced, professional staging is the best way to provoke the emotional reaction that will prompt a prospective buyer to submit an offer. Staged homes typically sell faster and at higher prices than comparable unstaged property. The higher selling price will undoubtedly pay the fee!

About the Author
Author

The Bitt And Beliveau Team

Bob is known for giving clients his undivided attention. He takes the time to listen, educate, and advise while meeting individual needs for both sellers and buyers. He understands how busy we all are and makes every effort to maximize your time.

Bob had been with the Century 21 system for over 30 years and is a member of the Century 21 Master’s Hall of fame, a Centurion producer since 1992 and award winner of the coveted President’s Award.

In July 2019 Bob joined Berkshire Hathaway HomeServices Commonwealth Real Estate, a name revered worldwide and has stood for strength, integrity, and trust. At the same time Bob teamed up with his mentee Leanne Beliveau to form the Bitt and Beliveau Real Estate Team. Bob is passing on his vast knowledge and skills and Leanne now joins him in working in your best interest. Together we have a complimentary skill set that is unparalleled. You will be impressed with our level of service and professionalism.

Bob has served as President of his local Real Estate council of the Greater Boston Real Estate Board, coached both Arlington Little League and Arlington Youth Hockey, and is a member of the Touchdown Club of Arlington. He enjoys golf, the Bruins, cross fit, and obstacle racing.

As a former competitive gymnast Leanne spent ten years as a judging official for USA Gymnastics. She obtained her BS in psychology from Endicott College, as well as an MA in psychology from Brandeis University. Enthusiasm, knowledge, and transparency are her aim when working with clients. She prides herself on being attentive to her client’s needs and wants, her exceptional communication skills, and the desire to get the job done in a proficient, prompt, and professional manner. She particularly enjoys helping home buyers find the right homes for them and guiding them through the buying process.

In her spare time Leanne enjoys spending time with her three-year-old daughter Bellamy, reading, the Bruins, and stand-up comedy.

We are never too busy to service all of your real estate needs, so contact us today at 781-454-9900 or 617-893-1061.